Latest news of pathmatics
7 APR 2022
Data
Advertisers in the United States spend US$1 billion per month on OTT
US advertisers spend a combined average of US$1 billion per month in their effort to reach consumers via OTT channels, according to Pathmatics’ latest report.
2 OCT 2020
Data
SOCIAL MEDIA INCREASE ITS SHARE IN Q2 AD-SPENDING IN THE U.S.
social media accounted for $7.2 billion worth of U.S. ad spending, or more than a fifth, 20.9%, of all ad spending in the U.S. during the second quarter of this year.