Latest news of paul-erickson
10 MAY 2022
Data
How many consumers livestream online content in the United States?
Parks Associates’ new video research finds 43% of US internet households have livestreamed online content in the past three months, with sporting events by far the most popular type of content.
22 APR 2022
Data
More than half of oTT subscribers prefer Integrated OTT services
According to a recent study conducted by Parks Associates, 59% of viewers prefer unified bundles that combine their OTT services with other household subscriptions, while 48% feel their home internet service provider adds more value when online video services subscriptions are offered.
16 DEC 2021
Data
US OTT subscriber churn rate reaches 44% in 2021
A recent Parks Associates study reveals that nearly 50% of total US consumers have an average of four OTT services, though well over half of the group also plans to cancel amid a lack of new content availability.
25 OCT 2021
Data
39% of OTT viewers access services based on specific content available
Parks Associates research found that three out of the top five factors that drive OTT service subscriptions involve content, and that the inability to find relevant content is a top reason for consumers leaving a service.
17 SEP 2021
Data
Media consumers in the USA spent 70% of their video viewing time on top streamers
Approximately 44% of audiences spend 76% or more of their OTT viewing time on broad-based services such as Netflix, Tubi, and AMC+, while others, 48%, spend 25% or less on niche services.