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Señal News > paul-verna

Latest news of paul-verna

USA: CTV is the fastest-growing major ad channel 2 FEB 2024

Data

USA: CTV is the fastest-growing major ad channel

According to Insider Intelligence's latest report, the CTV business is projected to grow 22.4% to reach a total of $30.10 billion in 2024.
49% of adults in the United States watch video via a connected TV device daily 8 JUN 2023

Data

49% of adults in the United States watch video via a connected TV device daily

Overall, 49% of adults in US TV households watch video on a TV via a connected device daily – compared to 39% in 2021, 29% in 2018, and 6% in 2013, according to new data from Leichtman Research Group.