Latest news of paul-verna
2 FEB 2024
Data
USA: CTV is the fastest-growing major ad channel
According to Insider Intelligence's latest report, the CTV business is projected to grow 22.4% to reach a total of $30.10 billion in 2024.
8 JUN 2023
Data
49% of adults in the United States watch video via a connected TV device daily
Overall, 49% of adults in US TV households watch video on a TV via a connected device daily – compared to 39% in 2021, 29% in 2018, and 6% in 2013, according to new data from Leichtman Research Group.