Universal Studio Group head Pearlena Igbokwe will now oversee NBC Entertainment, while Frances Berwick takes on the role of NBCU Entertainment chairman.
The executive, who began her tenure with Universal in November 2021, will now lead and contribute strategies to the the company's in-house scripted programming division.
The initiative will be led by veteran sales and production executive, Leslie Jones, who has spent most of her corporate career maintaining executive positions at NBCUniversal, including International Sales and Format Production.