Latest news of penthera
23 JUL 2021
Data
71% OF U.S. VIEWERS STREAM ON AT LEAST TWO DEVICES ON AN AVERAGE DAY
Viewers in the United States are streaming video across a variety of devices. In fact, 71% say that on the average day they stream on at least two devices, according to Penthera’s “2021 US Streaming Video Report”.
17 JUN 2021
Data
LATINOS IN THE UNITED STATES CHOOSE AVOD SERVICES OVER PAY TV
46% of Latinos in the United States prefer consuming AVOD services instead of pay TV (20%), ad-supported subscription video-on-demand (16%), SVOD (14%) and live video (5%), according to Penthera's newest report.
17 JUN 2021
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LOS LATINOS EN ESTADOS UNIDOS PREFIEREN LOS SERVICIOS AVOD
El 46% de los latinos en los Estados Unidos prefieren consumir servicios AVOD en lugar de TV paga (20%), ad-supported subscription video-on-demand (16%), SVOD (14%) y video en vivo (5%), según el informe más reciente de Penthera.
5 MAY 2021
Data
IN LATIN AMERICA, FREE AD-SUPPORTED VIDEO HAS THE EDGE
While 87.8% of adult internet users in Latin America said they watched subscription video content, 70.4% reported viewing content on free AVOD platforms, according to data from eMarketer and Penthera.
5 MAY 2021
Data
LOS SERVICIOS AVOD COMIENZAN A GANAR TERRENO EN AMÉRICA LATINA
Mientras que el 87.8% de los usuarios adultos de Internet en América Latina dice ver contenido de video por suscripción, el 70.4% informó haber visto contenido en plataformas AVOD gratuitas, según datos de eMarketer y Penthera.