Latest news of peter-fondulas
19 DEC 2022
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Why viewers continue to embrace the ad-supported viewing model?
Most TV consumers would rather watch ads if it means saving money, according to the fourth quarter wave of Hub’s “TV Advertising: Fact vs. Fiction” study.
8 NOV 2022
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How are consumers discovering their new favorite shows?
Streaming TV services continue to dominate traditional platforms as the home base for consumers’ recently-discovered favorite shows, according to Hub’s annual “Conquering Content” study.
19 SEP 2022
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Traditional pay TV service remains the most common first stop for viewing
Across the entire TV viewer base, live TV from a traditional pay TV service remains the most common first stop for viewing, Hub confirmed in its annual “Decoding the Default” study.
17 AUG 2022
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Has the industry finally figured out how to effectively deliver ads to viewers?
With the growing popularity of free, ad-supported streaming services and ad-supported tiers of subscription services, TV consumers are not only accepting ads, but in some cases embracing them, according to Hub.
12 MAY 2022
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The average consumer now uses more than seven sources for TV content
The average number of sources consumers use to access TV content has hit an all-time high in 2022, Hub Entertainment Research revealed in its “Best Bundle” study.