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Why viewers continue to embrace the ad-supported viewing model? 19 DEC 2022

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Why viewers continue to embrace the ad-supported viewing model?

Most TV consumers would rather watch ads if it means saving money, according to the fourth quarter wave of Hub’s “TV Advertising: Fact vs. Fiction” study.
How are consumers discovering their new favorite shows? 8 NOV 2022

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How are consumers discovering their new favorite shows?

Streaming TV services continue to dominate traditional platforms as the home base for consumers’ recently-discovered favorite shows, according to Hub’s annual “Conquering Content” study.
Traditional pay TV service remains the most common first stop for viewing 19 SEP 2022

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Traditional pay TV service remains the most common first stop for viewing

Across the entire TV viewer base, live TV from a traditional pay TV service remains the most common first stop for viewing, Hub confirmed in its annual “Decoding the Default” study.
Has the industry finally figured out how to effectively deliver ads to viewers? 17 AUG 2022

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Has the industry finally figured out how to effectively deliver ads to viewers?

With the growing popularity of free, ad-supported streaming services and ad-supported tiers of subscription services, TV consumers are not only accepting ads, but in some cases embracing them, according to Hub.
The average consumer now uses more than seven sources for TV content 12 MAY 2022

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The average consumer now uses more than seven sources for TV content

The average number of sources consumers use to access TV content has hit an all-time high in 2022, Hub Entertainment Research revealed in its “Best Bundle” study.