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FAST platforms ad spend market share decreased 64% globally

26 JUL 2024

Trends

FAST platforms ad spend market share decreased 64% globally

A research by Pixalate revealed that Samsung Smart TV was the only CTV platform to see higher Invalid Traffic (IVT) rate on FAST apps vs. non-FAST apps; Ad spend SOV declined across Roku, Amazon Fire TV, Samsung Smart TV and Apple TV (-44%).

CONNECTED TV/OTT AD SPENDS INCREASES TO 40% IN THE USA AMID PANDEMIC

1 JUN 2020

Data

CONNECTED TV/OTT AD SPENDS INCREASES TO 40% IN THE USA AMID PANDEMIC

Based on programmatic ad transactions, it was noted that 20 top-rising Roku store apps saw ad spend gains during outbreak, with Hulu and Sling TV contributing the most to a rise of over 30%. Hulu increased by 44% and Sling TV by over 30%.