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Señal News > pixalate

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CONNECTED TV/OTT AD SPENDS INCREASES TO 40% IN THE USA AMID PANDEMIC 1 JUN 2020

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CONNECTED TV/OTT AD SPENDS INCREASES TO 40% IN THE USA AMID PANDEMIC

Based on programmatic ad transactions, it was noted that 20 top-rising Roku store apps saw ad spend gains during outbreak, with Hulu and Sling TV contributing the most to a rise of over 30%. Hulu increased by 44% and Sling TV by over 30%.