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A report by Precise TV and Giraffe Insights studied the media consumption habits of Gen Z teens and how to reach and engage this audience.

According to a Precise TV study, YouTube continues to be the favorite platform for all Gen Alpha's age groups, with TikTok following close.

Precise TV's bi-annual PARK report confirms YouTube remains the number one most-watched platform for families but reveals gaming is an undeniable juggernaut in terms of dominating kids' attention.

YouTube dominates most categories in terms of viewership and performance, with nine in ten kids saying they consume YouTube content, according to a new report from Precise TV and Giraffe Insights.

Children between two and twelve years old recall ads on YouTube two times more often than ads on broadcast television, according to a new study from Precise TV and kids research agency Giraffe Insights.