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Señal News > proximic-by-comscore

Latest news of proximic-by-comscore

USA: marketers to double advertising investment in CTV in 2025 23 JAN 2025

Trends

USA: marketers to double advertising investment in CTV in 2025

New data from Proximic by Comscore revealed CTV accountability for media budgets will double from 2023.
Comscore and FreeWheel forge next-gen partnership 6 SEP 2024

Apps

Comscore and FreeWheel forge next-gen partnership

Paramount among first to adopt new CTV audiences as part of its EyeQ Select solution, enabling ID-free interest and intent audience buying across its global portfolio.