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Viaplay Group strengthens Nordic position and reports SEK 4.3 Billion in Q2 sales 18 JUL 2025

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Viaplay Group strengthens Nordic position and reports SEK 4.3 Billion in Q2 sales

Viaplay posts SEK 4,313 million in Q2 net sales and SEK 823 million free cash flow, while acquiring Telenor’s 50% stake in Allente, revising its 2025 guidance to SEK 21-22 billion in pro forma core sales and targeting double-digit EBITDA margins by 2028.