quarterly-state-of-streaming-report-q1-2020 - Latest news

Interviews 5 MAY 2020

WHILE STREAMING CONSUMPTION GROWS, ADVERTISING DECLINES, WITH ROKU AS A KEY DRIVER

5 MAY 2020
Conviva's "Quarterly State of Streaming Report for Q1 2020" noted a viewership increase of 70% in Europe, 57% in the Americas, 30% in Asia, and 25% in Africa, along with 12.5 billion ad attempts in Q1 2020. Almost half of all streaming ads were counted as missed opportunities due to unfilled ads or ad failures.