The Yle original becomes the most-watched series in Finland’s history with 10 million starts and secures deals in over ten international territories ahead of Mipcom.
In her new role, Irini will be responsible for overseeing Rabbit’s international sales across Western and Southern Europe, stepping in for SVP International Jonathan Tuovinen during his parental leave.
The Finnish adventure reality format is adapted by Helium Pictures and sees teams of everyday Australian heroes race against time in a high-stakes search-and-rescue operations.