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According to the latest research by Ampere Analysis, content licensing is set to grow again after four years, offering significant benefits for major studios.

HBO’s “The Last of Us” was the most acclaimed new title to premiere in the first half of 2023, according to Ampere Analysis’ Critical Rating, a proxy for content quality based on audience and critics’ reviews.

Approximately seven weeks between theatrical and SVOD premieres is now common, regardless of how well the movie is performing in cinemas, Ampere Analysis noted in its latest report.

Ampere Analysis found that the weekly release schedule limits subscriber churn and better maintains engagement with content over time. The strategy is also helping to eke out the perceived value in smaller catalogs.

Ampere Analysis’ proprietary Popularity Score indicates that an increasing share of the most popular TV shows and movies globally are being produced outside the United States.