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What are the latest trends for the Mobile Gaming industry? 12 MAR 2025

Trends

What are the latest trends for the Mobile Gaming industry?

Mobile gaming in-app purchase revenue grew 4% year over year in 2024, with time spent up 8% and number of sessions up 12%. Players spent $82 billion in mobile game in-app purchases in 2024,  growth was mostly seen on iOS, with Android in-app purchase revenue falling flat year over year.
Europe: gender gap in TV and SVOD fiction set to persist until 2046 10 MAR 2025

Forecasts

Europe: gender gap in TV and SVOD fiction set to persist until 2046

A recent report by the European Audiovisual Observatory shows that women hold just 27% of roles in European TV and SVOD fiction production. Key creative fields like cinematography and composing remain at only 10% female. At the current pace, full gender parity won’t be reached until a couple of decades.
Subscribers watched over 94 billion hours on Netflix from July to December 2024 28 FEB 2025

Markets

Subscribers watched over 94 billion hours on Netflix from July to December 2024

Nearly a third of all Netflix viewing came from non-English shows and films, including the Latin American series " The Accident" from Mexico, "Senna" from Brazil, and "One Hundred Years of Solitude" from Colombia.