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UK audiences spent 16 billion hours watching Sky content last year, with nearly 950 million hours devoted to sports. Among under-35s, 45% now consume news via podcasts weekly—highlighting a generational shift in media habits.

The production sector generated £3.6 billion in 2023, but this topline number hides deeper concerns. Content investment by PSBs—still the backbone of original UK programming—declined last year. While SVOD services like Netflix and Prime Video continue to invest in UK content, their focus is narrow: mostly high-end drama and some premium factual. In 2023, there were just 30 UK SVOD commissions compared to nearly 1,400 from PSBs.

Mobile gaming in-app purchase revenue grew 4% year over year in 2024, with time spent up 8% and number of sessions up 12%. Players spent $82 billion in mobile game in-app purchases in 2024,  growth was mostly seen on iOS, with Android in-app purchase revenue falling flat year over year.

A recent report by the European Audiovisual Observatory shows that women hold just 27% of roles in European TV and SVOD fiction production. Key creative fields like cinematography and composing remain at only 10% female. At the current pace, full gender parity won’t be reached until a couple of decades.

Nearly a third of all Netflix viewing came from non-English shows and films, including the Latin American series " The Accident" from Mexico, "Senna" from Brazil, and "One Hundred Years of Solitude" from Colombia.