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Marketers are increasing investments in premium streaming environments to capitalize on audience shifts and data-driven targeting. Advancements in interactive formats and measurement tools are accelerating CTV’s role in cross-platform strategies.

Viaplay strengthens its position through targeted content, pricing strategies, and key partnerships. The company prioritizes sustainable growth, operational efficiency, and long-term value creation.

In 2024, CTV ad impressions grew 18% year-over-year, but the gap between ad investment and viewership reveals an even greater opportunity ahead.

The U.S. led global production activity with 1,318 projects in Q1 2025, followed by India with 968. Scripted content represented 71% of all new productions globally.

In its recently published 'Blueprint for Growth,' Animation UK sets out a clear and cost-effective roadmap for addressing these challenges, and shows how animation could double in size and contribution to UK GVA, growing from £1.7bn to over £2bn, and increasing employment to over 20,000 highly skilled jobs.