Amagi’s 15th Global FAST Report shows 84% of managed live events were sports in Q1 2025, with 67% of U.S. viewers streaming live events and 47% willing to trial paid services if offered a free live event.
LATAM leads quality improvements with a 33% drop in buffering, while TVs and set-top boxes dominate viewing devices, capturing 69% of VoD and 87% of Linear TV playtime.
Total streaming usage in the U.S. rises to 38.3% of TV time, while broadcast falls to historic low of 19.2%, marking continued shift in viewing habits. Netflix viewing up 13.5% vs. May, represents 42% of monthly gain for streaming.
Horowitz Research finds that 66% of Americans would consider a bundle combining SVOD, AVOD, and FAST, with higher interest among Millennials and multicultural audiences.