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Viaplay advances transformation strategy with focus on growth and monetization 25 APR 2025

Markets

Viaplay advances transformation strategy with focus on growth and monetization

Viaplay strengthens its position through targeted content, pricing strategies, and key partnerships. The company prioritizes sustainable growth, operational efficiency, and long-term value creation.
CTV advertising grows with interactive gains and frequency risks 24 APR 2025

Trends

CTV advertising grows with interactive gains and frequency risks

In 2024, CTV ad impressions grew 18% year-over-year, but the gap between ad investment and viewership reveals an even greater opportunity ahead.
Global Film & TV Production sees 34% growth in Q1 2025 driven by US and India 11 APR 2025

Markets

Global Film & TV Production sees 34% growth in Q1 2025 driven by US and India

The U.S. led global production activity with 1,318 projects in Q1 2025, followed by India with 968. Scripted content represented 71% of all new productions globally.
Animation UK calls for targeted policy action to safeguard sector growth 10 APR 2025

Kids & Animation

Animation UK calls for targeted policy action to safeguard sector growth

In its recently published 'Blueprint for Growth,' Animation UK sets out a clear and cost-effective roadmap for addressing these challenges, and shows how animation could double in size and contribution to UK GVA, growing from £1.7bn to over £2bn, and increasing employment to over 20,000 highly skilled jobs.
Sky’s Media Insights signal strategic opportunities in sports, podcasts, and on-demand growth 31 MAR 2025

Markets

Sky’s Media Insights signal strategic opportunities in sports, podcasts, and on-demand growth

UK audiences spent 16 billion hours watching Sky content last year, with nearly 950 million hours devoted to sports. Among under-35s, 45% now consume news via podcasts weekly—highlighting a generational shift in media habits.