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Adjusted OIBDA rose 49% to $138.3 million, while net income reached $21.9 million. The studio's library generated a record $956 million over the past 12 months, including $340 million in Q4 alone.

Marketers are increasing investments in premium streaming environments to capitalize on audience shifts and data-driven targeting. Advancements in interactive formats and measurement tools are accelerating CTV’s role in cross-platform strategies.

Viaplay strengthens its position through targeted content, pricing strategies, and key partnerships. The company prioritizes sustainable growth, operational efficiency, and long-term value creation.

In 2024, CTV ad impressions grew 18% year-over-year, but the gap between ad investment and viewership reveals an even greater opportunity ahead.

The U.S. led global production activity with 1,318 projects in Q1 2025, followed by India with 968. Scripted content represented 71% of all new productions globally.