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USA: Third-Party distribution emerges as key driver of SVOD subscriber growth 4 JUL 2025

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USA: Third-Party distribution emerges as key driver of SVOD subscriber growth

According to Antenna, partnerships with telcos, retailers, and hardware makers accounted for 19% of U.S. SVOD sign-ups in Q1 2025, up from 12% three years earlier, with Apple TV+ and Paramount+ leading the trend.
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