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Señal News > revenue-growth

Latest news of revenue-growth

US: Marketers push CTV spend past $26 Billion, but miss the mark on targeting strategy 7 OCT 2025

Markets

US: Marketers push CTV spend past $26 Billion, but miss the mark on targeting strategy

CTV ad spend in the U.S. is projected to hit $26.6 billion in 2025—up 12% year-over-year—yet 80% of marketers still rely on narrow performance-based tactics, limiting brand reach and effectiveness.