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MULTICULTURAL CONSUMERS ARE STREAMING MORE CONTENT THAN EVER 15 APR 2020

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MULTICULTURAL CONSUMERS ARE STREAMING MORE CONTENT THAN EVER

A Total Audience Report indicates that African American adults spend 21% more time with the media than the average adult. Streaming consumption has grown in Hispanic segments, with growing proliferation of content by Hispanic consumers. Content with Asian story lines has grown in demand and internet usage among Asian American consumers increased from 2018 to 2019 by eight minutes per day.