Latest news of ross-benes
21 DEC 2022
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Is the US streaming ad market expanding and diversifying more than ever?
Older players like Hulu and YouTube face a shrinking share of CTV ad spend in the United States, not because they are getting weaker but because the market is getting stronger, according to eMarketer.
11 DEC 2019
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NETFLIX AND YOUTUBE WILL EXPERIENCE A DROP OF ITS DAILY SHARE IN THE USA
Both may be the video platforms US adults are watching most, but their days at the top may be numbered, as new services such as Disney+, HBO Max and Apple TV+ will fragment digital video viewing time even further.
11 DEC 2019
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NETFLIX Y YOUTUBE PERDERÁN TIEMPO DE VISUALIZACIÓN DIARIO
Si bien son las plataformas de video que más ven los adultos estadounidenses, sus días como líderes podrían estar contados, ya que nuevos servicios como Disney+, HBO Max y Apple TV+ fragmentarán aún más el tiempo de visualización.