rufus-radcliffe - Latest news

The platform garnered one billion streaming within four months of launching, with streaming up by 49% and 182 million recorded streams for "Love Island."

The week of 22-28 November attracted the highest number of viewers for the company as a result of the "I'm A Celebrity" launch and 16 World Cup matches.

Lynette Kewley has been appointed to the newly created role of Director of Commercial & Propositions for ITVX, sitting in both the Streaming and Commercial leadership teams.

In a step-change to its traditional approach, ITV will now adopt a digital-first windowing strategy, premiering much of its new content first on ITVX and subsequently months later on ITV linear channels.