ITV presented the platform's Q1 2024 results, where it reported an increase in 12% of streams across the service compared to last year’s first quarter.
On December 8, 2023, ITVX will celebrate its first birthday. That is why the company took a look back in celebration of its inaugural year and all the new streaming platform has achieved, plus a look forward to what 2024 and beyond will bring.
The platform garnered one billion streaming within four months of launching, with streaming up by 49% and 182 million recorded streams for "Love Island."
The week of 22-28 November attracted the highest number of viewers for the company as a result of the "I'm A Celebrity" launch and 16 World Cup matches.