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13 FEB 2025
Trends
Channel 4’s social audiences thrive, driven by YouTube and Channel 4.0
Newly released data for 2024 highlights Channel 4’s social leadership: its main YouTube channel saw higher average views per video than equivalent channels from the BBC, ITV and Channel 5, as well as more views than ITV, Sky and Channel 5.
22 MAY 2024
Social Media
Channel 4 tripled viewing of TV shows on YouTube and digital-first hits on Channel 4.0
Channel 4 delivered a three-fold year-on-year increase in UK viewing of full episodes of TV shows on YouTube in Q1, and its made-for-social network Channel 4.0.