Latest news of samba-tv
31 OCT 2023
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Are Millennials the Key for Ad-supported Streaming Success?
Samba TV released its "Guide to Targeting Millennials" study, focused on the millennial demographic that covers over 72M U.S. adults with more than $2.5 trillion in spending power,
1 SEP 2023
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Why are FAST services presenting huge opportunities for advertisers?
With OTT consumption on the rise, FAST services are presenting huge opportunities for advertisers, Samba TV assured in its latest “State of Viewership” report for the first half of the year.
22 JUN 2023
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Why representation is a deciding factor when consumers choose what to watch?
Cast diversity is a key indicator of viewership among diverse households, according to Samba TV’s “State of Diversity on TV” report, an analysis of representation across top TV shows of 2023 and how that representation impacts viewership.
22 MAY 2023
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Which release model works best for streaming platforms?
Samba TV took a long-tail look at some of the biggest hits in 2022 to understand which release model worked best for streaming platforms to build and retain viewership.
9 MAY 2023
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How are Gen Z users engaging with content?
According to a new report from Samba TV, 8 in 10 Gen Zers watch television via streaming services, and 65% of them does not have a cable subscription.