A research by Parks Associates and JW Player revealed that 67% of consumers watch social video, 50% watch free ad-supported video, one-third watch pay TV, and 14% use an antenna to watch over-the-air broadcast.
Consumer research study reports that 50% of video-viewing households now use FAST services weekly. It´s an increase of more than six hours from 37.2 hours in 2020.
This comes from a study by the consulting firm Park Associates. It shows that churn remains a persistent issue for video streaming services, primarily driven by cost and difficulty finding content.