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A research by Parks Associates and JW Player revealed that 67% of consumers watch social video, 50% watch free ad-supported video, one-third watch pay TV, and 14% use an antenna to watch over-the-air broadcast.

The streamer announced a 2% drop in operating expenses and a 39% increase in devices revenue, which led to a total revenue of $968.2 million.

Consumer research study reports that 50% of video-viewing households now use FAST services weekly. It´s an increase of more than six hours from 37.2 hours in 2020.

This comes from a study by the consulting firm Park Associates. It shows that churn remains a persistent issue for video streaming services, primarily driven by cost and difficulty finding content.

Parks Associates and Adeia’s latest white paper describes how vMVPD services are augmenting – and in some cases replacing – traditional pay TV services as the primary source of innovative advertising-based business models.