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Research 21 FEB 2024

USA: 61% of departing OTT subscribers believe they overspend on streaming

21 FEB 2024
This comes from a study by the consulting firm Park Associates. It shows that churn remains a persistent issue for video streaming services, primarily driven by cost and difficulty finding content.

Research 12 SEP 2023

How to leverage emerging technologies to create more revenue?

12 SEP 2023
Parks Associates and Adeia’s latest white paper describes how vMVPD services are augmenting – and in some cases replacing – traditional pay TV services as the primary source of innovative advertising-based business models.

Research 28 AUG 2023

Why are consumers cutting streaming services?

28 AUG 2023
The average annualized subscriber churn rate for streaming video services stands at 47%. The top driver of service cancellations is the desire to save money, according to Parks Associates’ latest "Video Services: Shifting Demand" study.