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ADVERTISING ON STREAMING: A $30 BILLION OPPORTUNITY 16 JUN 2021

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ADVERTISING ON STREAMING: A $30 BILLION OPPORTUNITY

While viewers spend 47% of their viewing time on streaming, even by 2024 advertisers in the US market will spend a mere 8% of ad dollars on this segment. This is just US$5.6 billion of the $71.6 billion television spend market, according to Conviva.