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With 80% of UK fans following both men’s and women’s sports and 47% of Europeans interested in women’s football, demand is clear. Yet media rights remain bundled or undervalued, leaving significant revenue potential unrealized across digital and broadcast platforms.

A study from ScreenSkills and 4Skills, conducted by Ampere Analysis, has provided a first-of-its-kind detailed look at the British Screen Industry's off-screen workforce, enabling ScreenSkills to develop the talent and expertise required to build a world-leading, inclusive, and adaptable workforce for the UK screen industry.