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10 channels are now available on LG Channels, with Samsung TV Plus to add them in the future. The new offering provides dynamic advertising opportunities for clients.

The researcher obtained the Paris-based TV attribution provider with the intention of enhancing its audience measurement strategies with the use of global data and analytics.

NATPE added Sarah Aubrey, Head of Original Content at HBO Max; Sean Cohan, Chief Growth Officer and President, International at Nielsen; Dan Cohen, President of Global Distribution Group at ViacomCBS; and Laura Kennedy, CEO of Avalon, to its Board.