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The series will premiere on November 6 on STARZPLAY through its simulcast service, allowing viewers in the MENA region to watch episodes almost in real time with Korea.

The partnership began on September 5 with the launch of "Familiar Wife," marking the start of a large-scale rollout that will introduce 30 CJ ENM titles to Prime Video by the end of the year.

While the number of scripted shows ordered for production in 2025 fell drastically, it is unclear whether this represents an opportunity for unscripted, legacy shows, or any other content strategy. Executives from different parts of the world analyzed this trend.

The new agreement includes a package of 18 drama series from CJ ENM, many of which have already found success in global markets, that will now be made available to Indian audiences.

With a peak 20.5% viewership in Korea, the acclaimed fantasy romance marks CJ ENM’s latest push to expand K-content globally, targeting younger and culturally diverse viewers in the U.S.