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Research 12 SEP 2023

How to leverage emerging technologies to create more revenue?

12 SEP 2023
Parks Associates and Adeia’s latest white paper describes how vMVPD services are augmenting – and in some cases replacing – traditional pay TV services as the primary source of innovative advertising-based business models.

Research 22 SEP 2022

How many US consumers believe pirating content is acceptable?

22 SEP 2022
Almost one-fourth of US internet households agree that pirating content is acceptable, up from 14% in 2019, according to Parks Associates’ latest consumer data on video habits.