Marketing experts, producers and broadcasters shared their experiences about using AI in early stages to help to develop a show as well as the successful mechanisms to turn the IP into a brand.
Ted Sarandos, Co-CEO and CCO of Netflix, shared data on the popularity of the company’s original titles, and revealed how many accounts viewed its top 10 series and movies within their first 28 days of release.
The company has taken a majority stake in Eleven Film after a competitive process in which a host of potential suitors showed an interest in the producer, including All3Media.
La compañía tomó una participación mayoritaria en Eleven Film después de un proceso competitivo en el que una gran cantidad de posibles pretendientes mostraron interés en la productora, incluido All3Media.