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The €35 million acquisition gives MFE a 33.3% stake in Impresa and includes an agreement with the Balsemão family to potentially expand control over the SIC broadcaster group.

MFE commits to inject between €15 million and €40 million into Impresa, acquiring just under 33.3% of the Portuguese group, whose 2024 results showed revenue of €182.3 million and a net loss of €66.2 million.

These achievements reinforce not only the quality and growing internationalization of SIC’s content, but also its ongoing commitment to producing narratives with a local identity and strong global appeal.

The hit dating format expands to its 11th local adaptation, following a second season renewal in Brazil and standout performances in the UK and Canada.

While SIC will launch "Vitória" at Mipcom, the adaptation of Turkey's "Gülperi," Carlota Vieira, Content Sales Deputy Director, highlights the partnerships and strategies that are expanding the reach of its content catalog.