Latest news of simon-kucher
19 JUL 2024
Trends
Global streaming market faces turbulence amid subscriber shake-ups
The 2024 Global Streaming Study by Simon-Kucher revealed that 4% fewer users are increasing their streaming consumption compared to last year’s study.
19 JUL 2023
Data
Are consumers streaming less than last year?
In its second annual “Global Streaming Study,” Simon-Kucher revealed that only 40% of respondents indicate they stream more compared to last year – this is down nine percentage points from 2022.