Latest news of social-media
1 OCT 2025
Streaming
Globo lanzará microdramas en formatos cortos y verticales para el consumo en dispositivos móviles
La iniciativa se presentará en el Upfront Globo el día 13 y se estrenará a finales de este año en TV Globo, Globoplay y redes sociales.
29 JUL 2025
Trends
Social Platforms and Streamers intensify battle for living room dominance
Established creator deals now span original series and licensing partnerships as both sectors vie for crossover talent and established audiences to stake claims on the home’s central screen.
18 JUL 2025
Trends
Marketers prioritize CTV, Identity, and Generative AI amid resilient Ad spending
Mediaocean’s 2025 H2 Market Report finds 58% of marketers plan to increase CTV investment while 72% cite generative AI as the top consumer trend, reflecting a shift toward personalization, measurable outcomes, and scalable AI-driven strategies despite economic caution.
16 JUL 2025
Markets
Europe: 97% of young people in use the internet daily
The highest share of 16 to 29-year-olds who participated in social network activities was found in Czechia (99%), ahead of Cyprus and Greece (both 98%).
1 JUL 2025
Markets
Brands urged to close representation gap with LGBTQ+ audiences
With 63% of LGBTQ+ viewers feeling misrepresented and 50% spending over three hours daily on social media, inclusive content and authentic creator partnerships are proving key to engagement and brand growth.