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Mediaocean’s 2025 H2 Market Report finds 58% of marketers plan to increase CTV investment while 72% cite generative AI as the top consumer trend, reflecting a shift toward personalization, measurable outcomes, and scalable AI-driven strategies despite economic caution.

The highest share of 16 to 29-year-olds who participated in social network activities was found in Czechia (99%), ahead of Cyprus and Greece (both 98%).

With 63% of LGBTQ+ viewers feeling misrepresented and 50% spending over three hours daily on social media, inclusive content and authentic creator partnerships are proving key to engagement and brand growth.

Daily social video viewership across the Nordics surpassed seven million people in spring 2025—up nearly 30% year-on-year—cutting into local players' online viewing share to under 30%, according to Mediavision.

Black audiences contributed 21% of U.S. opening weekend box office revenue in 2024 and accounted for 22% of total streaming minutes viewed—well above their 14% share of the population. Nielsen highlights this engagement as a key driver of commercial success across platforms.