The new content covers popular genres such as reality, factual, food, travel and kids, with a special focus this time on home/renovation and design titles.
Viewers of the popular programme will be able to scan an onscreen QR and walk around the interactive and immersive 3D home to touch, explore and purchase the products they are watching on TV.
In addition, Bloom Media House has just optioned the format rights to develop the factual series in Italy and this follows earlier news about European format options in Germany, France, and Finland.