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US: Specialty SVOD outpaces premium growth but shows signs of slowdown 18 AUG 2025

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US: Specialty SVOD outpaces premium growth but shows signs of slowdown

The U.S. streaming market closed Q2’25 with 339M subscriptions, including 20% in Specialty, Sports, and vMVPD services; Specialty SVOD grew 12% YoY, while overall streaming added a net 6M subscriptions.