sports - Latest news

Research 11 NOV 2022

Are fans in the UK willing to watch sports on streaming platforms?

11 NOV 2022
Online streaming platforms are now the most popular for sports viewing in the UK, with 40% of sports fans on social media indicating these platforms are amongst their most popular destinations for sports, according to Grabyo.

Research 29 SEP 2022

UK sports fans are watching more content since the pandemic

29 SEP 2022
Sports viewing in the UK has spiked since the start of the pandemic in 2020 to today, with women’s sports, particularly football, enjoying strong interest, according to a survey from Altman Solon.

Research 11 JUN 2021

RUSSIAN SPORTS FANS: HOW GENDER IMPACTS DISTRIBUTION STRATEGY

11 JUN 2021
Looking at fan interest by gender, sports such as soccer and ice hockey skew heavily towards male sports fans who are much more likely than female fans to enjoy watching them, Ampere Analysis noted in its latest report.

Events 23 MAR 2021

NATPE VIRTUAL FOCUSED ON “THE BUSINESS OF LIVE SPORTS”

23 MAR 2021
The National Association of Television Program Executives (NATPE) celebrated “The Business of Live Sports,” an online event focused on the core elements of the business of televised live sports – including: viewership, sponsors, content, talent and fans.

Research 18 DEC 2020

2020, A YEAR THAT TESTED THE SPORTS BROADCASTING BUSINESS

18 DEC 2020
Rights holders, broadcasters and other sports stakeholders had to reinvent themselves in order to offer attractive content to their fans during this shutdown, then to prepare for an expected return of sports events.