Latest news of sports

According to Nielsen's Gracenote, leading streamers expanded TV, movie and sports titles by 5% in Q2; Netflix led with 18.2% growth overall.

According to Nielsen, broadcast and cable accounted for 57.6% of ad-supported viewing in 2025, compared to 42.4% for streaming. The report also notes that seven different streaming platforms ranked among the year’s top-performing assets.

Sports fans can now seamlessly go between platforms and content types to follow favorite sports teams, live games and related content with Gracenote Nexus Auto.

With 80% of UK fans following both men’s and women’s sports and 47% of Europeans interested in women’s football, demand is clear. Yet media rights remain bundled or undervalued, leaving significant revenue potential unrealized across digital and broadcast platforms.

Amazon’s Prime Vision is redefining the live sports experience, with most NFL fans responding positively to its AI-driven features. As enthusiasm for interactive streaming grows, the platform is positioning itself as a serious contender for the future of sports broadcasting.