These findings stem from a recent study undertaken by Hub Entertainment Research. The research suggests access to sports does indeed strongly influence viewers’ choice of platform.
Hosted at the InterContinental Bali Resort from February 22 and 23, the 2024 edition welcomed 350 participants from about 200 companies representing 31 countries.
The International Sports Market and Summit focusing on the APAC Market will go back to Indonesia from February 22-23 to discuss relevant subjects to the global sports industry.
A study from Kantar’s Entertainment on Demand has provided a picture of how viewers around the world choose to watch sports across both pay TV and video on-demand.