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Online streaming platforms are now the most popular for sports viewing in the UK, with 40% of sports fans on social media indicating these platforms are amongst their most popular destinations for sports, according to Grabyo.

Sports viewing in the UK has spiked since the start of the pandemic in 2020 to today, with women’s sports, particularly football, enjoying strong interest, according to a survey from Altman Solon.

Looking at fan interest by gender, sports such as soccer and ice hockey skew heavily towards male sports fans who are much more likely than female fans to enjoy watching them, Ampere Analysis noted in its latest report.

The National Association of Television Program Executives (NATPE) celebrated “The Business of Live Sports,” an online event focused on the core elements of the business of televised live sports – including: viewership, sponsors, content, talent and fans.

Rights holders, broadcasters and other sports stakeholders had to reinvent themselves in order to offer attractive content to their fans during this shutdown, then to prepare for an expected return of sports events.