Latest news of sports

Horowitz Research finds that 63% of NFL fans engage on social media during games, 51% shop live, and 45% interact through features like alternate camera angles and mini-games—signaling new monetization and fan engagement opportunities.

The new direct-to-consumer platform will feature over 20,000 live events annually, debut with a $29.99 monthly plan, and integrate personalized features such as live stats, fantasy, and betting.

The U.S. streaming market closed Q2’25 with 339M subscriptions, including 20% in Specialty, Sports, and vMVPD services; Specialty SVOD grew 12% YoY, while overall streaming added a net 6M subscriptions.

Starting in 2026, all 43 annual UFC events — including 13 numbered cards and 30 Fight Nights — will stream on Paramount+ at no extra cost, with select events simulcast on CBS, aiming to expand accessibility, boost engagement, and grow Paramount’s U.S. subscriber base.

Omdia research shows sports accounted for 24% of new global pay-TV sign-ups between January and June, with Asia-Pacific leading growth and streaming services increasingly competing for rights.