Latest news of sports

Amazon’s Prime Vision is redefining the live sports experience, with most NFL fans responding positively to its AI-driven features. As enthusiasm for interactive streaming grows, the platform is positioning itself as a serious contender for the future of sports broadcasting.

UK audiences spent 16 billion hours watching Sky content last year, with nearly 950 million hours devoted to sports. Among under-35s, 45% now consume news via podcasts weekly—highlighting a generational shift in media habits.

More sports fans are turning to streaming as their primary destination for live games, with 69% now watching at least some sports on SVOD platforms—on par with broadcast (66%) and cable (63%). Younger viewers are driving this shift, with 48% of fans under 35 subscribing to a streaming service specifically for sports.

Fubo delivered full year 2024 results of $1.588 billion in total revenue, up 19% year-over-year (YoY), and 1.676 million subscribers, up 4% YoY, both record-breaking metrics for the Company.

Major providers collectively increased sports programs by more than 72% in the recent quarter. Four of the five SVOD services tracked have bolstered their sports programming, led by Disney+ and Netflix, with increases of 471% and nearly 100%, respectively.