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Netflix’s Ad-Supported tier becomes a key growth driver as subscriber base triples in two years 19 SEP 2025

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Netflix’s Ad-Supported tier becomes a key growth driver as subscriber base triples in two years

According to Hub’s Q2 2025 TV Churn Tracker, 42% of Netflix subscribers now choose the Standard With Ads plan, up from just 14% in 2023, with the model proving especially successful among older, cost-conscious viewers.