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Señal News > state-of-diversity-on-tv

Latest news of state-of-diversity-on-tv

Why representation is a deciding factor when consumers choose what to watch? 22 JUN 2023

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Why representation is a deciding factor when consumers choose what to watch?

Cast diversity is a key indicator of viewership among diverse households, according to Samba TV’s “State of Diversity on TV” report, an analysis of representation across top TV shows of 2023 and how that representation impacts viewership.