Latest news of state-of-media
25 JUL 2023
Data
Why consumers value and use curated hubs to discover content?
In an increasingly fragmentated streaming ecosystem, consumers are leaning on curated collections and hubs to find content based on a specific theme, according to a new report from Horowitz Research.
29 MAR 2023
Data
69% viewers in the United States use free streaming services at least monthly
Nearly 7 in 10 (69%) TV content viewers in the United States use free streaming services at least monthly, a sharp increase from 42% in 2019, according to Horowitz’s latest study.