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Are users willing to pay for a streaming service if they could no longer share access? 18 JAN 2023

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Are users willing to pay for a streaming service if they could no longer share access?

Horowitz’s latest “State of OTA 2022” report, released late in 2022, found that 7 out of 10 Netflix users who password share would be willing to pay full price for the service if they could no longer share access.