Latest news of state-of-play

It provides insights into content across the industry’s leading SVOD services. Annual State of Play report expands on Data Hub findings, dives deep into Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ content

Nielsen’s latest “2023 State of Play” report illuminates the surging number of program titles and streaming video services, as well as the resulting challenges for viewers, who now spend 10.5 minutes per session deciding what to watch.

Streaming service consumption is expected to grow in the United States, although nearly half of audiences (46%) feel overwhelmed by the growing number of services and platforms, according to data from Nielsen.