Latest news of state-of-play
28 AUG 2023
Data
Viewers spend 10.5 minutes per session deciding what to watch on streaming services
Nielsen’s latest “2023 State of Play” report illuminates the surging number of program titles and streaming video services, as well as the resulting challenges for viewers, who now spend 10.5 minutes per session deciding what to watch.
12 APR 2022
Data
Are US consumers overwhelmed by the number of OTT services?
Streaming service consumption is expected to grow in the United States, although nearly half of audiences (46%) feel overwhelmed by the growing number of services and platforms, according to data from Nielsen.