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Señal News > state-of-subscriptions

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What drives US consumers to choose an ad-supported streaming plan? 28 JUN 2023

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What drives US consumers to choose an ad-supported streaming plan?

At the end of the first quarter of this year, ad-supported plans made up one-in-four of all premium SVOD subscriptions, according to Antenna’s latest “State of Subscriptions: Adds and Ads” report.