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Señal News > steaming

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USA: Free Ad-Supported streaming TV gains ground as viewers shift from traditional live TV 2 JUL 2025

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USA: Free Ad-Supported streaming TV gains ground as viewers shift from traditional live TV

According to Horowitz Research, 60% of U.S. viewers now stream live content weekly, with 21% relying on FAST platforms like Pluto TV and Tubi; usage among Black and Latinx audiences reaches 47% and 46% respectively, outpacing White viewers at 30%.