Latest news of streaming-tv
28 AUG 2025
Markets
FAST: South Korea is positioned to become a global powerhouse by 2030
Driven by Korean content demand, Netflix’s global influence, and strong government support, South Korea’s FAST market is projected to double in revenue and become the 12th largest worldwide.
4 AUG 2025
Trends
CTV: Can emotional alignment boost attention to advertising?
Emotionally aligned ads in over 50 campaigns captured between 27% and 66% of viewer attention—a 2.4× boost compared to non-aligned placements in Q2 2025.
6 MAY 2025
Markets
USA: streaming advertising market soars amid shifting budgets
Streaming TV ad spend in the U.S. jumped 17% in 2024 to $12.9 billion, fueled by nearly 14,000 advertisers—29% more than the previous year. Two out of every three were new to streaming, contributing close to $1 billion in fresh investment.
23 MAR 2023
Data
El Streaming TV se alza en Europa mientras cae la TV lineal y de pago
Según un estudio de Magnite, la mayoría de los espectadores en el Reino Unido, Francia, Alemania, España e Italia prefieren opciones de plataformas streaming con publicidad.
23 NOV 2021
Data
Italy is multiscreen, with one average of 5 screens per family
Inside homes there are approximately 119.4 million screens, in particular, smartphones and smart TV.