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First-ever SSP integration of Gracenote IDs delivers show-level transparency, brand safety controls, and post-campaign reporting for premium streaming inventory.

Driven by Korean content demand, Netflix’s global influence, and strong government support, South Korea’s FAST market is projected to double in revenue and become the 12th largest worldwide.

Emotionally aligned ads in over 50 campaigns captured between 27% and 66% of viewer attention—a 2.4× boost compared to non-aligned placements in Q2 2025.

Streaming TV ad spend in the U.S. jumped 17% in 2024 to $12.9 billion, fueled by nearly 14,000 advertisers—29% more than the previous year. Two out of every three were new to streaming, contributing close to $1 billion in fresh investment.

Según un estudio de Magnite, la mayoría de los espectadores en el Reino Unido, Francia, Alemania, España e Italia prefieren opciones de plataformas streaming con publicidad.