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Streaming becomes the new go-to destination for sports fans 10 MAR 2025

Trends

Streaming becomes the new go-to destination for sports fans

More sports fans are turning to streaming as their primary destination for live games, with 69% now watching at least some sports on SVOD platforms—on par with broadcast (66%) and cable (63%). Younger viewers are driving this shift, with 48% of fans under 35 subscribing to a streaming service specifically for sports.
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