Latest news of subscription
3 OCT 2025
Trends
Global subscription economy to hit $1.2 Trillion by 2030 amid consumer fatigue
Digital video to account for over 33% of total spend; Mobility-as-a-Service subscriptions forecast to grow by more than 540%.
12 SEP 2025
Markets
UK SVOD penetration reaches 20.6 Million homes as Ad-Tiers gain momentum
In Q2 2025, 69.7% of UK households—20.6 million homes—had access to an SVOD service, with Netflix (59.6%) and Prime Video (46.6%) leading and ad‑tier subscriptions rising notably, according to Barb data.
2 JUL 2025
Markets
USA: Free Ad-Supported streaming TV gains ground as viewers shift from traditional live TV
According to Horowitz Research, 60% of U.S. viewers now stream live content weekly, with 21% relying on FAST platforms like Pluto TV and Tubi; usage among Black and Latinx audiences reaches 47% and 46% respectively, outpacing White viewers at 30%.