Latest news of subscriptions

Among 18–34-year-olds, 58% frequently cancel subscriptions based on content availability, while only 36% cite price as the main factor. This group averages 4.2 subscriptions, outpaces older users in paid rentals and purchases, and now spends 50 minutes more daily on social media than on TV or streaming.

Denmark added over 500,000 new streaming subscriptions in the past year, driven by a nearly 50% surge in ad-supported services. More than 25% of households now use at least one HVOD platform, reshaping market dynamics.

Nearly 100 million U.S. subscriptions now include ads, with 75% of streaming users having tried an ad-supported plan. Ad tiers accounted for 71% of net adds across Premium SVODs over the past nine quarters.

A new Bango report reveals that 23% of Gen Z Americans now pay for social media subscriptions, spending nearly $1,000 annually across various services, and increasingly favoring bundled offerings through third-party providers.

US consumers now manage an average of 5.4 subscriptions each, and 44% say they've received services for free via bundled offers. 63% want one app to manage all their subscriptions.