Latest news of subscriptions
16 APR 2025
Markets
USA: Gen Z drives subscription economy shift with bundled services and paid social media
A new Bango report reveals that 23% of Gen Z Americans now pay for social media subscriptions, spending nearly $1,000 annually across various services, and increasingly favoring bundled offerings through third-party providers.
7 APR 2025
Trends
Bundling is the New Battleground in the Subscription Economy
US consumers now manage an average of 5.4 subscriptions each, and 44% say they've received services for free via bundled offers. 63% want one app to manage all their subscriptions.
14 MAR 2025
Markets
23% of Americans spend over $100 monthly on streaming and subscriptions
More than half of subscribers (55%) now get these ‘indirect’ subscriptions via their cell phone providers, while 34% access and pay for them through a retailer. 44% now get a subscription they used to pay for free of charge, thanks to a bundled deal — rising to 55% for 18-24 year-olds.