Latest news of subscriptions

Pay‑TV subscriptions rose to 15.2 million while SVoD reached 22.1 million homes; revenues up ~6% to €5.5bn in 2024 with VAUNET forecasting €5.8bn for 2025.

Omdia research shows sports accounted for 24% of new global pay-TV sign-ups between January and June, with Asia-Pacific leading growth and streaming services increasingly competing for rights.

Over 30% of subscriptions are now purchased via third parties and 77% of subscription leaders are prioritizing indirect acquisition this year to combat rising direct costs.

In the UK, kids' programming fuels two major daily viewing peaks—accounting for over 10% of linear TV viewership at 8 AM—and boosts total reach for platforms during low adult engagement hours.

Bango’s 2025 survey reveals 32% of U.S. consumers now pay for specialist streaming or subscription platforms, with 63% preferring to consolidate payments through a single bill.