According to Antenna, ESPN’s new streaming tier reached 3 million cumulative sign-ups while FOX One attracted 2.3 million in just over two months, signaling a decisive shift in how audiences consume live sports content.
According to the “2025 Evolution of Sports” report by Hub Entertainment Research, 72 % of avid sports fans say sports are the most important TV content and 87 % would subscribe to a new service to watch their favourite sport—even as 65 % call using multiple platforms a hassle.
Ad‑supported streaming subscriptions in the UK reached a record 23 million in Q3, while 40 % of new paid sign‑ups were in ad‑supported tiers, up from 29 % a year ago.
PwC and YouGov report finds 60% of Australians prefer ad-supported streaming, with 74% listing value-for-money as the most important factor in entertainment choices.
Online video streaming revenue is forecast at $214.6 billion in 2025, with subscription services contributing 77% and advertising revenue projected at $42.1 billion.