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USA: Despite the records generated by the Super Bowl, TV viewership declined in February 2 APR 2024

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USA: Despite the records generated by the Super Bowl, TV viewership declined in February

The major sporting event drew in 123.7 million viewers; however, TV viewership for February is higher than in previous years (6.4% increase). On the other hand, streaming usage reaches 37.7%, its largest share of total TV since August 2023.