Ampere Analysis’ Senior Analysts Peter Ingram and Maria Dunleavy described the company’s findings about one of Europe’s most mature TV and VOD markets.
Today, close to 70% of the Swedish households have at least one SVOD service, according to Mediavision’s latest report, which also notes that a subscribing household on average pay for 2.5 services.
According to Mediavision's Q3 analysis of the Swedish market, despite a weaker economy, household media spend has increased by six percent compared to the same period last year.
Almost half of everyone with a SVOD subscription in Sweden shares at least one subscription with someone outside the household. If sharing was stopped, the SVOD market could potentially grow up to 16%, according to Mediavision.
According to figures recently published by Mediavision, illegal downloading and streaming of films and series have increased in Sweden for the second straight year.