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Lindström will be responsible for setting and implementing the strategic direction for content strategy, as well as leading programming and scheduling operations for the company's channel portfolios in Norway, Sweden, Denmark, and Finland.

The number of paid streaming subscriptions surpassed 9.5 million in Q2, with ad-supported subscriptions being a key driver of growth, as presented in Mediavision’s latest analysis of the Swedish market.

Half of this time is spent on ad-funded services, corresponding to roughly 50 minutes daily. Consumption is particularly high among younger audiences, where global platforms dominate.

The transaction marks a major step in building a stronger, more unified Nordic media presence that combines trusted journalism with engaging content across all platforms and formats.

Over the past 12 months, more than two million new subscriptions have been added to the market, representing just over 30% growth. In total, Swedish households now have over nine million streaming subscriptions.