Latest news of sweden
7 MAY 2024
Trends
Sweden: more households choose streaming subscriptions with ads
The trend arises from an analysis by the consultancy firm Megavision. Since the turn of the year, 60,000 new households in Sweden have chosen to subscribe to HVOD.
9 APR 2024
Markets
The Nordics: Content spending growth, in an evolving landscape
Ampere Analysis’ Senior Analysts Peter Ingram and Maria Dunleavy described the company’s findings about one of Europe’s most mature TV and VOD markets.
15 NOV 2023
Data
Paid streaming services are now found in almost 70% of the Swedish households
Today, close to 70% of the Swedish households have at least one SVOD service, according to Mediavision’s latest report, which also notes that a subscribing household on average pay for 2.5 services.
25 OCT 2023
Data
Sweden: Household media spend reaches new record level in Q3
According to Mediavision's Q3 analysis of the Swedish market, despite a weaker economy, household media spend has increased by six percent compared to the same period last year.
31 AUG 2023
Data
How much could the Swedish SVOD market grow without account sharing?
Almost half of everyone with a SVOD subscription in Sweden shares at least one subscription with someone outside the household. If sharing was stopped, the SVOD market could potentially grow up to 16%, according to Mediavision.