Following a successful first season on SBS6 in the Netherlands, the title, produced and distributed by Talpa, saw a 17.8% market share among its audience between the ages of 18 and 44.
With 50 hours of live TV, "The Dance Marathon" started on Thursday evening on SBS6 and culminated into a must-see finale on Saturday evening with a 27,4% market share in the key demo.
In his role, Van Barneveld will be responsible for global sales and distribution and will operate from the Netherlands, with a strong focus on building partnerships across the globe.