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Señal News > tapestry-research

Latest news of tapestry-research

What is audience's highest advertising recall spot? 6 MAR 2024

Data

What is audience's highest advertising recall spot?

TV screens in the living room drive the highest advertising recall, according to “The Context Effects” study, which Map The Territory and Tapestry Research carried out for Thinkbox, looking into the key factors influencing in-home video advertising performance.