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Señal News > teads

Latest news of teads

How to navigate the fragmentation in the TV and CTV space? 21 MAY 2024

Trends

How to navigate the fragmentation in the TV and CTV space?

A research by Teads revealed that the shift from linear TV to Connected TV (CTV) demands a reevaluation of traditional strategies, as they must now capture the attention of audiences scattered across an array of platforms.