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Señal News > teads

Latest news of teads

UK viewers embrace ad‑supported CTV as platform engagement grows across demographics 31 JUL 2025

Markets

UK viewers embrace ad‑supported CTV as platform engagement grows across demographics

In 2025 more UK consumers prefer AVOD (42%) over BVOD or SVOD (each 36%), while 73% favor watching sports on big-screen devices and interactive ad features attract up to 24% of 18–24‑year‑olds.
How to navigate the fragmentation in the TV and CTV space? 21 MAY 2024

Trends

How to navigate the fragmentation in the TV and CTV space?

A research by Teads revealed that the shift from linear TV to Connected TV (CTV) demands a reevaluation of traditional strategies, as they must now capture the attention of audiences scattered across an array of platforms.